The problem with choice

Taking what I've learned from Golman's "ecological intelligence" and goodguide.com I have learned that in today's marketplace choice is the main obstacle to solving our ecological problems. In Golman's article he states that not only do we have to look at a products carbon footprint, we must also look at the various other ecological impacts of these goods. After reading this I was left with an anxious feeling, because if I know anything about the general public and there shopping habits we are all in a lot of trouble. Then we were introduced to goodguide.com which lays it all out in a concise easy to understand format. I went home and explored the site, curious to see what impact the products I enjoyed had on the environment. To my dismay I found that either they were not on the site, or they were given a horrible score due to there unhealthy quality. I already know that coca cola has a lot of sugar, what I'm more interested in is its ecological or social impact. I don't even buy unhealthy products that often, but when I do I would like to know what to steer clear of. No is what I was told by this site, I must never buy unhealthy products. Okay I won't, but what about the other things I shop for such as fruit, chicken, vegetables, bread, eggs, milk, butter. All these products have varying impacts depending on where they come from and what companies are involved in getting them to the grocery store. Well thanks goodguide.com, you have proven yourself completely useless to me. This doesn't mean the site is completely useless, it just means I'm the wrong person to ask. So I asked a friend of mine to write down a grocery list of everything they would buy, either by standard need, or impulse. I found that apart from the same stuff that I would buy it consisted of a bunch of pre-made packaged food which everyone knows is bad for you. Okay, so back to square one. What do I believe will cause people to chose a more ecologically friendly lifestyle. The first way is to spend a great deal of time and energy educating everyone who goes grocery shopping, or just spell it out for people "EVERYTHING YOU LOVE IS KILLING THE PLANET". I don't think the second way would have much impact.